The Hazards of Fare Increases

Dallas is mulling its second fare increase in three years.  They claim their fares are still close to average and even below average, but I would guess it will be a tough political sell given how close it is to the last fare increase.  I also think we’re still at a point where we have to provide incentives to take transit, particularly in a city like Dallas, so looking for revenue in fare increases might prove very challenging to execute.

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